Hi!

i am carl dabe cruz

A highly creative and detail-driven UX/UI Designer and WordPress Developer

I am seeking to combine my expertise in user-centered design, wireframing, and prototyping with custom WordPress development, plugin integration, and performance optimization.

Get to Know Me More

about me

You can call me, "Carl", "Deyb", or "Carl Deyb". 😁

I am a passionate UX/UI Designer and WordPress Developer who loves creating seamless user experiences and building functional, visually appealing websites. With expertise in design thinking, prototyping, and custom WordPress development, I strive to transform ideas into engaging digital solutions that not only look great but also deliver exceptional performance. I am eager to collaborate with forward-thinking teams and turn creative visions into functional, user-friendly platforms that leave a lasting impact. I'm always interested about cool stuff. Are you minding a project? Let's talk!


Phone : +63 929 959 1044

Email : cruzcarldabe@gmail.com

Location : Quezon City, PH

School : Adamson University

Download CV

my skills

UX/UI Designing & Researching 90%

Usability Testing 85%

Web & Mobile Designing 95%

Web & Wordpress Development 90%

SEO 75%

WCAG 80%

Graphic Designing 80%

>> 10+

Happy Clients

>> 20+

Projects Accomplished

my software & tools used

Adobe XD 92%

Figma 92%

Balsamiq 88%

Elementor 95%

Yoast SEO 70%

Wincher 75%

Google Analytics 85%

FastBots Chatbot AI 95%

Adobe Photoshop 80%

Microsoft Visual Studio 80%

my experience

Jun 2025 - Present

WordPress Developer

  Media Shark • Freelance
 

I built fully responsive websites for various business types.

 

You can view the live sites on My Past Projects.

 
Oct 2022 - Present

UX/UI Designer

  Cognitif, Incorporated • Full-Time
 

I designed user-friendly web and mobile experiences—from user flows and wireframes to prototypes and final UI. I worked closely with developers, solved UX issues, and made updates based on user and stakeholder feedback.

 

I built most of empleyado’s UI Kit, delivered weekly prototypes, and helped cut design revisions by 30%. I also improved onboarding to reduce user errors by 20%, applied 70% of stakeholder feedback early, and ensured all designs followed the brand. On top of that, I designed a big chunk of the marketing materials like logos, social posts, and business cards.

 
Projects I Worked On:

empleyado E-Commerce Website

Designed a flexible shopping experience where users can buy by plan, module, or bundle—with easy add-ons, product setup, and discount management.

 

empleyado Lite

An all-in-one HR and E-Commerce app for small businesses—handles recruitment, employee records, payroll, attendance, onboarding, and more.

 

empleyado Login & Registration Platform

Created a smooth and secure login system with options for manual sign-in, SSO, password reset, and role switching.

 

empleyado Workforce Management

Designed tools that help teams assign tasks, track progress, and improve workflow across departments.

 

empleyado Accounting Management

Built a financial dashboard that handles accounts, transactions, customer data, and reports—all in one place.

 

empleyado Marketing Website

Designed a site that does it all—recruitment, customer support (with ticketing and chatbot), and lead generation with SEO and analytics.

 

empleyado Employee Records Management

A tool for managing employee data with features like bulk uploads, auto-generated IDs, and tracking job roles and openings.

 
Jan 2024 - Present

WordPress Developer

  empleyado, Incorporated • Part-Time
 

I built and maintained empleyado’s website using WordPress. I made sure it was fully responsive, user-friendly, and followed SEO best practices. I also handled regular updates, fixed bugs, and helped with graphics and branding to match the site’s look and feel.

 

I worked mainly with Elementor, Yoast SEO, Wincher, and Ninja Forms. I integrated an AI chatbot (Empoy), set up Google Analytics, and built custom ticketing and recruitment systems—complete with email templates using HTML, CSS, PHP, and JavaScript.

 
Key Features & Integrations I Worked On:

Elementor & Plugin Development

Customized themes & created dynamic pages using Elementor. Worked extensively with other plugins like Yoast SEO, Wincher, and Ninja Forms for site’s UI, SEO, and Forms.

 

AI Chatbot Integration

Integrated advanced AI chatbot named Empoy using FastBots AI, enhancing customer interactions and streamlining communication.

 

Google Analytics Integration

Set up and configured it to track user behavior, gather insights and implement strategies.

 

Online Ticketing Support & Recruitment Systems

Developed and integrated a ticketing support system for user support and recruitment system for seamless application processing.

 

You can view the full site here.

Mar 2022 - May 2022

Frontend Web Developer

  Mr. Geek Philippines, Inc. • Internship
 

During my internship, I worked on two projects from scratch—PNPA Alumni Association Inc. (PNPAAAI) and Mr. Pluffy’s website as part of the front-end team under Geek Project. I helped design and build responsive layouts, wireframes, and high-fidelity UIs, and handed off assets for WordPress development.

 

I installed and configured plugins/themes weekly, built parts of the login and member application pages using Fluent Forms, and fixed most reported bugs within 1–2 days. I also did daily user testing, joined team meetings, and created 80% of the marketing materials for both PNPAAAI & Mr. Pluffy, like social media graphics and edited photos.

 

You can view the live sites on My Past Projects.

my past projects

Thirsty First Website

Verdant Coven Plant Co. Website

empleyado Website

Central Cigars & Ruby's Elixir Website

Mr. Pluffy Website

Optimum Services & Investigations Website

Omnia Blue Gentlemens Club Website

CogniCode Registration Page

deisilicious - cake shop branding design

linear vector art

Anime Binge Website

deisilicious social media post design

banner designs

abe clothing co. website

diy pots flyer design

posbang landing page

game level designs

desserts flyer design

crafty creative v1

game HUD & UI designs

abe clothing co. logo designs

pnpaaai website

crafty creative v2

abe women's t-shirt social media poster

live rich spread wealth movie premiere landing page

abe men's t-shirt social media poster

the food place website

contact me

My Email

cruzcarldabe@gmail.com

My Contact Number

+63 929 959 1044

My Location

Quezon City, PH